-_-|| or genius?

"My Boyfriend, Our Army"

The new slogan of the army here.

My first reaction: "SERIOUSLY?!"

Okay, we have a pretty good army (:D), so let's give credit to most of those guys for being intelligent and physically fit.

But seriously... SERIOUSLY? Using the prospect of becoming a girl magnet to attract guys to join the army is the craziest advertising idea used by the army so far.

Because I'm too appalled to think coherently, here's a link to Mr Brown's blog post. Thank you Mr Brown! For some odd reason, we seem to share many similar thoughts on this.

Quotes from his post:
"Or is this to tell young men, "Hey, SAF scholars get all the hot chicks, man! Sign on now!"

"If you watched this commercial, and signed on as a regular because of it, we are doomed."

Nicely done.

The Ukrainian army recruitment advert at the end of his post promotes the same "army guy=chick magnet" idea, except that it's overly exaggerated. (and therefore, funny!... Even the music is unnecessarily dramatic, haha!)

Who knows, maybe these adverts were meant to create a kind of anchoring effect in our young men, like other commercial products. People tend to buy the stuff they see more often. I don't know why. Maybe humans just like familiarity.

At the end of the day, bad publicity is still publicity. :)